Sustainability

How Lovea Measure and Deliver what our friends (consumers) really want

At Lovea, our leadaership team have identified 20 "elements of values", the fundamental attribute in a very simple yet essential forms. We have split the elements into 4 categories as following:

Functional, Emotional, Life improvement, Social Initiative.

These values are primarily for us to address our consumers' need, some elements are more inwardly focused, like life improvement element from our coffee-motiva (motivational) posting and theme song. Others are outwardly focused helping customers and dealers interact in or navigate with external world.

We understand that the amount and nature of value in a Lovea (products and services) always lie in the eye of the beholder, of course! However, we work very hard to close the gaps by building block of values. This creates opportunity for companies and stakeholder to improve our performance in current markets and hopefully to break into new ones.

We hope lovea's value can combine with our customers' value, the right combinations to pay off in stronger customer loyalty, greater consumer willingness to try our brand and sustained revenue growth.


Lovea Cares (COVID-19 updates) #StayStrong Let's move forward together this Malaysia Day

We understand that the Covid-19 outbreak is impacting everyone in different ways. We have been closely monitoring the situation and are following guidelines from the Ministry of Health, respective local health authorities where we have operations. One of the biggest pieces of advice beside wearing face mask is to wash and sanitize hands regularly. Hand hygiene is crucial to fight the spread of the virus. 
Co-founder, Benson Wong, said: "Malaysian in good hands! Lovea in good hands too. We all have in common is the commitment to help our communities fight the pandemic and keep each other safe." He continues: "We knew that providing hand sanitizers for our local community was simply our part to contribute in time like this. We just care and want to help, hence these hand sanitizers are Not for sales."
We will be supplying the handy sanitizer in multiple phases. We are prioritizing supply to many local organisations within the local community like medical professions, temples, care workers in aged care and orphanages homes. We will be also releasing our first few batch to our business partners, retailers, cafe and nearby local businesses around us. We always believe in synergy and co-branding. Local partner also joined us to play a part too. "We are delighted we can play even a small part to support our community in the fight against this unprecedented challenge and it is a great credit to the team at myPrintShop." 


Lovea Care 
 We have contributed items for the flood victims in Penampang, Kampung Pinapak, Kg. Kondis and kg. Sugud through Dr. Juliana's Clinics. Co-Founder, Benson Wong said "Indeed, every little bit counts towards this humanitarian effort lead by Klinik Famili - Dr Juliana at Iramanis Kota Kinabalu." He continues " Our team also delivered hand sanitizers to Dental Clinic at the northern of Malaysia, Social Care Foundations, Ti Ratana Society to help our communities slowly back to work safely whilst vaccination rate achieving above 80%.. We also embedded the concept of CSR starts internally then externally, and responsibly made and spent our profits. This is aligned with our ESG (Environmental, Social & Governance) principles integrated approach.  


On the 1st of March 2021 (Monday) at Comfort Aged Care Center, Kota Kinabalu, Sabah. Lovea had a joyous afternoon tea with 45 residents at Comfort Aged Care. This event was graced by Ms. Xandria Ban together with fellow guests, nurses, physiotherapists and staffs. As part of the engagement with local businesses post pandemic, we brought a tailor made Lovea's 6th anniversary cake by the local specialist bakery and Ice Creams from the very Malaysian owned Polar Ice Cream.
"Giving feels good, and supporting a cause you believe in can mean a lot", that is the positive vibe you see from the expression of Xandria in photos. Would also like to highlight the aulora socks that we brought along for the 18 elderly. The far infra red socks helps to improve blood circulation and reduce swollen for those elderly especially the one wheelchair.  
"We were truly touched by the act of Xandria, whilst we aren't solely donate the socks, but put it on for the elderly (refer pic) and explained to them. It's just from the goodness of her heart, by making this emotional decision." Said Benson Wong, Managing Director of Lovea Group. Our humble beginnings all began with a little spark and helps from friends. It has been a magical journey for us. Ms Xandria has been helping us with the charitable and noble causes in the East since 2016, some of the home namely Care Haven.
We would like to say Thank You for making a positive change with Lovea, because Doing is Everything. This strongly aligns with our corporate vision of a quadruple bottom-line, founded in the four pillars  of People, Profit, Planet and Purpose.
#happybirthdaylovea03032021


Lovea Cares (COVID-19 updates) Kami Bersama Anda

We understand that the Covid-19 outbreak is impacting everyone in different ways. We have been closely monitoring the situation and are following guidelines from the Ministry of Health, respective local health authorities where we have operations and guidelines from the WHO.  We understand there are many concerns during these 2 years and our safety and well-being of our colleagues, distributors, dealer and customers are of paramount importance to us. At Lovea, we care about the communities in which we live and work. During these trying times, our partners have engaged in different community support initiatives to assist delivery partners, medical front liner, local community members and people in need.  One of the small gestures are providing isotonic drink to all the delivery partners when they pick up our product to deliver to your doorstep. We also provide monthly groceries and necessity to homes of less fortunate. Our promise "Lovea Cares" comes straight from the heart of all our directors and employees. It underpins the caring spirit of our brand and guides our unrelenting efforts to ensure the "Passion of Giving, Joy of Receiving" value.


On 2nd March 2019 (Saturday) at Ti-Ratana Desa Petaling, Kuala Lumpur, Love A Durian Sdn Bhd will be celebrating its 4th year Anniversary with 100 children and 80 old residents of this Home.  This occasion will be graced by Ms Cherry Ng (Miss Macao, Miss International Macao, most voted bilingual emcee in Macao), and by Ms 蘇俏慧 Kayaku, a renowned artiste-singer from Macao. The special guest in this occasion will be the Chief Monk Datuk K. Sri Dhammaratana, accompanied by Mr Benson Wong, Managing Director of Lovea Durian Coffee Benson Wong and director of Polar Ice Cream Malaysia, 
"The reason for this joyous event is to celebrate the donation of our profits responsibly back into the charitable and noble causes with both the Malaysian and the Macao communities. We are honored and humbled to have our esteemed Macao representatives join us for this event. This strongly aligns with our corporate vision of a quadruple bottom-line, founded in the four pillars  of People, Profit, Planet and Purpose.", said Benson Wong.

#happybirthdaylovea03032019

On 19th January 2017, we've set a new  Malaysia book of records  for "Largest participation of Hand Gesture Campaign". We manage to get 1608 people doing the same hand gesture within a limited time.
The theme is "Passion of Giving, Joy of Receiving" It's an event to kick start the brand and gather people who believe in a common purpose performing a random act of kindness.
This is a moving call to action for anyone who wishes to give back to society. 
Some of us are fortunate enough to be able to extend a helping hand to others in need, let's do so now. This is aligned to our brand belief and philosophy. 

Giving is the ultimate expression of Joy, and it releases truly positive energy. The energy that you create by giving is more important than the gift itself.
The essence is always joy although the form can be anything. When you give with unbridled joy and happiness, the gift is blessed with positive energies and it will flourish further for those who receive it.
Hopefully this new record will be the catalyst that will further explode exponentially across all race and creed, and the Joy of Giving will become borderless and unstoppable.
Lovea. Made in Malaysia for the world!


"Passion of Giving, Joy of Receiving" by Lovea the durian coffee at Sabah. A truly meaningful day for this jolly season of the year, the X'mas charity at Care Haven Children Home with love a durian sabah and friends.

 
"Passion of Giving, Joy of Receiving" by Lovea. Sabahan are always willing to dig deep into their pockets as they have done it again during our fund raising campaign carried out by Love A Durian Sdn Bhd (LOVEA) at Suria Sabah mall. In less than 12 hours, we managed to contribute RM 5,000 into the fund through supporting the sales of lovea durian white coffee in sabah to at least helped lessen the financial constraint of the orphanages of Hj Hassin Rumah Anak Yatim, Bukit Harapan and Sabah Cheshire Home & Services witness by Mayor Datuk Yeo Boon Hai. 
Media :  The Star.com.my (metro)

KOTA KINABALU: With the help of Sabah folk, food and beverage company Love a Durian Sdn Bhd has set a new Malaysia Book of Records for the largest number of people doing hand gesture.The organiser gathered 1,608 people at Suria Sabah Shopping Mall for the event, which was witnessed by Kota Kinabalu mayor Datuk Yeo Boon Hai.
The hand gesture event, held under the theme “Passion of Giving, Joy of Receiving,” was in conjunction with the launch of the company’s Love a Durian Coffee and Malaysian Breakfast Coffee in Sabah.
“There will be a hand-gesture photo event to gather people who believe in a common purpose and performing a random act of kindness.
“This is a call for anyone who wishes to give back to society,” said Love a Durian managing director Benson Wong.
“Some of us are fortunate enough to be able to extend a helping hand to others in need, let’s do so now.
“Giving is the ultimate expression of joy, and it releases truly positive energy. The energy that you create by giving is more important than the gift itself.
“The essence is always joy although the form can be anything. When you give with unbridled joy and happiness, the gift is blessed with positive energies and it will flourish further for those who receive it,”
Love A Durian also channelled all the sales on that day (RM5,000 and three hampers worth RM1,500) to three shelter homes namely Rumah Anak Yatim Al Sakinah, Sabah Cheshire Home and Services and Bukit Harapan Trustees.
“Hopefully, this new record will be the catalyst that will further explode exponentially across all race and creed,” Wong added.



Such a meaningful event before CNY Macao artists  蘇俏慧 Kayaku  and members (oxfamhk) went to redistribute the left over organic food and vegetables to needy families. This is a sustainable initiative and reduce wastage. We are happy and supportive of their positive energy. This is 242th collection, amounted to 21k kg food and reallocate to help 9.4k families at northern. Just like our  #lovea  breakfast coffee tissue can is reusable and our paper packaging is 99% recycle material. Our core value are aligned: people, profit, planet and purpose.
(For mandarin scripts below)
樂施大使暨澳門演藝人協會會長徐智勇 (小肥)、副會長陳慧敏 (Vivian)、蘇俏慧 (Kayaku)、歐陽日華 (Kane) 及 秘書長黃嘉雯 (Carmen)，於2 月 1 日參與由澳門樂施會及/ 救世軍喜樂家庭綜合服務中心主辦的剩菜 回收項目。一眾藝人發揮關懷社區的力量，與救世軍及樂施會的義工一起，到祐漢街市收集剩菜，並派發予北 區的貧窮及弱勢家庭。樂施會期望活動能凝聚更大力量，讓澳門社會一起攜手幫助貧窮社群脫離貧窮，共建「無窮世界」。活動自2017年開始至今，共透過242次的回收行動，回收了21040.85公斤剩食，服務了9495人次。可見，澳門樂施會與救世軍一起透過食物回收，一步一腳印地集合大家的力量，一同減輕棄置食物對環境的負荷，重新認識食物背後的意義，並拉近社區鄰里之間的關係。



亚庇中华工商总会会长拿督雷远生表示，企业社会责任 （Corporate social responsibility,简称CSR ）是指企业在创造利润、对股东和员工承担法律责任的同时，还要承担对消费者、社区和环境的责任，企业的社会责任要求企业必须超越把利润作为唯一目标的传统理念，强调要在生产过程中对人的价值的关注，强调对环境、消费者、对社会的贡献。随着经济和社会的进步，企业不仅要对盈利负责，而且要对国家、社会与社区负责，并承担企业履行相应的社会责任。
他是于今天在《诺唯雅榴莲》咖啡移交6千支铅笔予属下4所华文小学的仪式上作上述发表。他解释称，企业社会责任（CSR）是从公司的盈利中分出一部分回馈社会，做公益慈善等项目。这种观点把企业社会责任看成是企业的一种“义务”。他说：“我们认为企业社会责任不仅不是企业“负担”，反而还可以作为提高企业多方面成长发展的核心，从而成为国家在经济转型时期持续健康发展的驱动力。”
雷远生表示，随着最近一连串的企业通过与亚庇中华工商总会企业社会责任计划的合作伙伴关系回馈给社会，渐渐的在社会成为一种潮流与健康的风气；除了加强品牌建设，同时赢得顾客信任。他表示，相信当企业的捐赠或公益慈善行为引起广泛关注和报道的时候，不仅回应了民意，更是在顾客心中树立了对企业的正面积极的认识。这一切对亚庇中华工商总会积极推动缔造爱心和谐的社会的正面效应是令人鼓舞的。

One of our segment to be featured as a case study for University Students under Entrepreneurial Marketing. Now more than ever, when the world is facing unprecedented challenges, we believe that companies like ours must take a stand, acting for our values. This is in line with our brand belief and value, that we are responsible for one another and future generations; in education we must unite in our efforts to groom our people and protect our planet. In education, we trust!

Who is Lovea?

Love A Durian Sdn Bhd is the principal for Lovea Durian White Coffee and Malaysia Breakfast coffee, one of the premium coffees supplier company in Malaysia since 2015. The company owned the brands of a variety of coffees and cookies that is distributed online and offline, wholesale, B2B, B2c in multiple segments and Channels. Lovea is distributed over Malaysia, and overseas such as China, Macau, Hong Kong, Taiwan and Australia. Lovea also sourced the-best-of-each-country Gourmet food products and joined force to empower the e-commerce sales. In the Post Pandemic event, Lovea diversify into Lovea X (non food segment), that is organics fertilizers for city farming.

Lovea Product Milestones
2015 - Lovea D24 less sweet Durian White Coffee
2016 - Lovea Breakfast Coffee (Brown Rice, Arabica, Vitamin B complex) selling 
2017 - Lovea Musang King Durian White Coffee
2017 - Village Boy Coffee Series (Village Boy Durian White Coffee, Village Boy Brown Rice Coffee, Village Boy Micro ground Black)
2018 - Lovea Musang King Durian Coffee (export edition)
2019 - Lovea Cookies series (Lovea Musang king cookies, Coconut Cookies, Green Tea Cookies, Coffee Cookies)
- Lovea Tiny Panda Cookies (coffee, chocolate, pandan)
2020 - Lovea Freeze Dried Musang King (export)
- Lovea New Breakfast Coffee (Brown Rice, Arabica, Vitamin B complex, Calcium, Omega 3,6,9)
- Lovea Apple (China)
- Lovea Wines Vintage 2019 Shiraz (South Australia)
2021 - Lovea Salted Egg Fish Skin (Vietnam)
- Lovea Ready2Drink Cappuccino (China)
2022 - Lovea Honey by BytheBees Honey Bomboniere (Australia)
2023 - Lovea Pho (Southern Vietnam)
- Lovea Musang King Durian White Coffee (diet - Less Sweet)
- Lovea Paper drip Cà Phê

Lovea X (non Food)
2021 - Lovea Hand-sanitizer (not for sales)
2022- Lovea Organic Fertilizers 
2023- Lovea Beeswax Candles and Pure Beeswax Tealight Candles


 For full article  click here <<<
 

http://www.thestar.com.my/metro/smebiz/columns/2016/08/15/fruity-spiky-coffee/

Excerpt From Modern Asian and Viet Times

   
Excerpt From Sabah Daily Express, The Star and New Sabah Times

 

Certificate of Participation on SOBA (Star Outstanding Business Awards) CSR Category.


Excerpt From New Straits Times  (click for full news)

 

KOTA KINABALU: Budding entrepreneurs may want to seize an entrepreneurship programme offered by Love A Durian (LOVEA) which sells durian white coffee and breakfast coffee products. With zero capital investment, it is an opportunity to start one’s own business, said CCE Distribution Enterprise director Cheoh High Zhi.
The company provides a booth for free and a sales kit to those interested in the programme but they will need to identify their own location.
“We will help them to find a strategic site, preferably tourist hotspots because these products are targeted at foreign visitors,” he said.
The products are still new in the Sabah market after being introduced in January this year.
There are only two types of products – the durian white coffee and breakfast coffee – which are Malaysian made and launched in 2015 in the peninsula. The product is packed in an attractive 3D durian box.
“Our product is unique because we use 100 per cent durian and nothing but the real thing. The durian called D24 and supplied by a farm in Johor.
“The durians are frozen before being processed into powder. There is no sugar added because the D24 already has a natural sweetness,” said Charlton Liew who is one of Cheoh’s business partners.
“To prove that our durian white coffee is the real thing, the distinct durian aroma is immediately released as soon as hot water is poured over the coffee powder, and that aroma stays until the last sip,” he said.
The breakfast coffee uses brown rice and is added with vitamin B complex to give a healthy morning drink to those on the go.“The brown rice boosts energy whilst vitamin B helps to fight distress during the morning rush hours,” said Charlton. The durian white coffee is priced at RM66 for 12 sachets and the breakfast coffee at RM60 for 10 sachets.
The coffee products are available at Borneo Mart in Kolombong and Taman Fortuna; Jada Borneo; Ocean Seafood; Riverbug (Jesselton jetty); Gaya Street; Wow B & B and can be purchased from appointed travel agents and tour guides. (for archives news click here)


澳門金牌司儀伍家怡Cherry 和蘇俏慧 Kayaku 早前獲邀到馬來西亞拍攝當地某兩個品牌廣告宣傳及代言，她們在過往經常形影不離，曾多次為本澳及鄰近地區的產品代言及宣傳；二人亦在兩年前開始成為台灣浪Live的網絡主播，人氣不斷。而今次她們飛到馬來西亞主要是參與拍攝及出席當地一些慈善活動。
原來，今次她們獲邀是適逢當地（諾唯雅Love A Durian)榴槤咖啡品牌四周年慈善慶典及另Polar Ice Cream 熊猫冰淇淋）雪糕廠卅一周年的慶典活動，她們代表相關品牌到當地一家孤兒院和老人院派發食物及共進午餐，亦有對每（180）位小朋友（及老人家）派發該品牌的雪糕，行善不甘後人。
伍家怡說：“今次我好榮幸獲邀受出席品牌大使，所代言的品牌在澳門也有做代理及售賣相關產品，我暸解到該公司在馬來西亞及澳門兩地所賣產品的收益會捐出部分作慈善用途，回饋社會。因此我們今次此行雖然性質是代言，但我們是親身出力做慈善為實，希望透過付出自己的力量能幫助到有需要的人（也因是華人新年所以也發了紅包利是）。”
除了做善事，她们二人亦獲邀參觀當地最大间最完善的雪糕廠及榴槤園。暸解及拍攝雪糕的生產過程；隨後亦到當地榴槤種植園地觀察，並學習挑選成熟的榴槤。
伍家怡Cherry Ng笑說：“今次我是第二次到馬來西亞，而蘇俏慧則是第一次。我們都覺得當地食物很好吃，但對我們來說口味有點太重（例如肉骨茶，椰漿飯），所以我們兩個幾日都去唔到廁所，以及一日比一日水腫。而我就在第二日下午開始失聲，導致此行的五日間，我有三日半都因失聲講唔到野。”蘇俏慧說：“雖然水土不服，但好彩都冇影響到拍攝。今次同以往一樣我們兩個自己去拍攝，然後都係返澳門時自己再做剪接後製，之後會在社交媒體放送，希望大家會喜歡成品，同時亦多出力行善。”
據了解，當地品牌日前已受她們影響，決定在當地各分店打造屬於伍家怡和蘇俏慧的一比一人型宣傳立板，可能下次到馬來西亞食雪糕時，您會有趣地看到這兩位澳門藝人的宣傳立板，（也和蘇俏慧商量著咖啡銷售品牌的粵語歌）。
文：白石悟

澳門日報-Macao Daily News